What we do

Since 2001, we have been implementing sustainable projects in the developing world, taking people on adventure challenges to raise money to help make a real difference in the lives of underprivileged kids.

Based in Dubai, we are a registered non-profit, operating under the patronage of His Highness Sheikh Ahmed bin Saeed al Maktoum.

Our impact

By investing in children, we are changing the livelihoods of generations to come.



Funds raised






Challenge yourself. Help others. It’s really that simple. You will surprise yourself with how much you can achieve. Challenges range from trekking, cycling to multi-activity with kayaking and yoga.


We offer truly unique CSR opportunities to connect our brand and values with corporate campaigns, product development and corporate team building activities. Have an idea? Speak to us.

Charity Projects

We believe every child has the right to a happy and sustainable life! We raise funds for our charity projects through our challenges and other initiatives. Join us to help children in need.